ST. PIO HOSPICE IN PUCK
REBRANDING OF THE ST. PIO HOSPICE IN PUCK

A new look

ST. PIO HOSPICE IN PUCK
REBRANDING OF THE ST. PIO HOSPICE IN PUCK

A new look

TOUCHIDEAS’ ROLE

  • brand vision and architecture
  • brand design
  • strategic consultation

The Hospice in Puck, founded by Father Jan Kaczkowski, is one of the most recognisable hospice facilities in Poland. It was established in 2009 thanks to the generosity of the Donors.

Following the development plans, there was a need to develop the visual identification of the hospice as a place where an ill person and his or her loved ones have the assurance of love, peace and intimacy on the last journey of life.

The task of Touchideas was to provide the brand with a clear identity and to develop a mark identified with care for terminally ill people.

“The Touchideas team approached the task with great empathy and understanding. The new mark is a beautiful symbol of man’s last journey, during which we accompany the terminally ill people with attention and care, on a daily basis.”

– Małgorzata Regosz-Kaczkowska, Development Director