Paweł Urbanek created 100% natural fresh cream soups and was getting ready to bring them onto the market. He needed a brand that would present this novel product in an compelling way. Fresh cream soups are intended for people who want to eat light and healthy meals but have no time to cook. Conscious consumers look for products without added chemicals and read labels carefully.
Keeping in mind how distrustful such consumers are of marketing messages, we developed a brand that puts the product first. ‘Vegetables come first’ is the brand’s leitmotiv, which we translated into the company name: Pan Pomidor (Mr. Tomato) & Company and product branding (in English: Mr. Tomato & Basil, Ms. Carrot & Ginger, Mr. Broccoli & Spinach, etc.).
The packaging design highlights the benefits of the new soups: freshness, interesting combinations of ingredients and absence of artificial additives. Touchideas developed the marketing strategy, the overall design of the new brand and has been supporting Pan Pomidor in developing new products.