Santander

Now it's you who decide

BZ WBK Santander - the third-largest bank in Poland - strived to build valuable, long-term relationships with its clients, based on simplicity, professionalism, and a personalized approach. Few years after merging BZ WBK with Santander, this banking institution was still losing clear idea of how to communicate with the customers.


The bank managers trusted Touchideas with a mission of creating innovation in the area of ​​personal accounts. They were aiming this to become the brand's distinguishing feature during the upcoming rebranding.

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brand strategy

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

The advertising of the rebranding campaign was prepared by the Red 8 agency with our strategic support.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

Santander Bank as an award winner in prestigious banking contests

Instytucja Roku 2020 (2020 Institution of the Year)

Santander Bank Polska came out as a winner in the Mojebankowanie.pl banking website contest, being selected as the best bank in Poland.

Złote Spinacze 2019 (2019 Golden Staples)

Santander Bank Polska’s rebranding won the Złoty Spinacz (Golden Staple) public relations award in the category of Finance

Newsweek Polska

Santander Bank Polska came 1st in Newsweek’s Friendly Bank ranking.

Złoty Bankier 2019 (2019 Golden Banker)

Santander Bank Polska has been awarded the Złoty Bank (Golden Bank) title for the best omnichannel service quality. The jury selected Konto Jakie Chcę as the best personal account on the market.

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

"The results of the project we implemented with Touchideas have exceeded our initial expectations. The Account As You Want is our flagship product targeted at a retail customer and has enabled us to significantly simplify the offer."

Marcin Pawłowski
Director of Retail Marketing and Offer Development

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