Finuu

Better than butter

Bunge and its Kruszwica subsidiary are the biggest producers of oils and bread spreads in Poland, known for Kujawski, MR, Wawrzyniec or Smakowita brands.

In response to the growing demand for low-processed, natural food, Kruszwica decided to launch the first special recipe bread spread - a combination of Finnish butter and vegetable oils.

Bunge trusted Touchideas with a mission to create a brand that would clearly introduce new product and the new market category as well.

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strategy
branding
design
innovation
communication
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The name Finuu is a wordplay between "Finland" and the cow's "muu".
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.
The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

The marketing campaign of Finuu humorously tells a story of Finnish cows and their healthy Scandinavian lifestyle. The ads were developed by the PZL agency with strategic support from Touchideas.

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

"Finuu created a new space, consumer need and category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand."

Barbara Murfin
Senior Brand Manager

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

Finuu butter has played the role of the brand's energizer.

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