Jurajska

Primal water. New life.

In 2019, Jurajska mineral water, then a local brand, was incorporated into the Hortex Group. This is the way the leader in frozen foods and Poland’s second largest producer of juices and soft drinks entered the bottled water market. Concern for customers’ health is part of Hortex mission. Its portfolio will now have a greater share of mineral water and flavoured waters (with low sugar recipes).

Over the years, Jurajska has built a strong position in the regional market (mainly in the cities of Kielce, Częstochowa and in the Silesia region). Now, with the power of Hortex, Jurajska aspires to become one of the leading bottled water brand in Poland. The shops are already stocked with products from several key players (such as Żywiec Zdrój, Cisowianka, Nałęczowianka or Muszynianka). To stand out, Jurajska needed a powerful strategic idea and a thorough redesign of its brand. In other words, it needed a new opening, a task which was entrusted to Touchideas.

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design
rebranding
strategy

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Out of Jura’s rocks

We used an idea based on the metaphor of an underground safe in the rocks, where Jurajska’s reserves are found today. Protected by nature for millions of years, this water is primordially pure and intact, hence its communication is based on connotations around the word prastara (Polish: primeval): “For ten thousand years, nature discovered aunique mineral composition, balancing the calcium and magnesium proportions to ensure their optimum balance in the human body.”

Along with the advertising campaign, Jurajska will enter the national market with a new slogan: Prosto ze skał Jury (Polish: Straight from the rocks of Jura Mountains). As such, it will stand out from rival brands, which focus their communication on mountain peaks, creeks as well as green, and other idyllic landscape themes.

The strategic idea of the brand is emphasised in its packaging design, which looks like a crystal-clear reservoir of water locked between the rocks. At Touchideas, we also designed a new logo, brand mark (an ammonite) and brand book. The colour scheme for all three variants (sparkling, lightly sparkling, still) has been modified and modernised. The labels of all variants highlight the natural balance of mineral components of Jurajska (especially calcium and magnesium), which is unique on the consumer foods market in Poland.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

Strategic idea

Crystal-clear reservoir of water locked between the rocks.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A bottle that tells a (hi)story

Bottled water is, quite literally, completely transparent to consumers. It is the branding that highlights added value and attributes appreciated by shoppers. This is exactly why we created a new structural bottle, with a conical shape, reinforced with grooves (motifs of rock and crystal). The new bottle conjures up the image of purity and stands out from competitive products.

“Jurajska is backed up by decades of customer trust. It has its own interesting history, but neither the packaging nor the label emphasised this before the change. Now, the bottle itself has become an important marketing tool, and a way for Jurajska to stand out in the supermarket alley,” says Klaudia Krupicz, Senior Marketing Manager responsible for the Jurajska redesign project at Hortex.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

A primeval hero

An ammonite is a characteristic type fossil found in the rocks of Jura Krakowsko-Częstochowska (Polish Jurassic Highland or Polish Jura in the south of the country), which witnessed events that took place millions of years ago. The ammonite symbol used on the new label of Jurajska serves as a mark of quality. It emphasises the age of the water and its primeval, genuine purity.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Jurassic Garden of Eden

Hortex is also launching new branding for low-sugar, flavoured water product range. Jurajska has always been strong in this category, and is likely to reinforce its position following the changes in the beverage market. After the introduction of the so-called ‘sugar levy’, beverages with a healthier ingredients list (sugar content up to 5 g/100ml), based on natural ingredients, will be more competitively priced in Poland than heavily sweetened soft drinks with high caffeine content.

The new branding of flavoured water was based on the idea of the Jurassic Garden of Eden (a rhyming phrase in Polish: rajski-jurajski). The labels now contain colourful graphic elements with the motif of natural abundance of nature. In this way, the available flavours (including peach, orange and lime) address the need for soothing solace and contact with nature, encouraging customers to find their inner peace.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

Distinctive brand to leverage Hortex Group

“A comprehensive redefinition and redesign ofa brand is a long and arduous process. We knew right from the start thatchoosing Touchideas as our strategic advisors was the right step. All along wereceived the full support from top professionals with never-ending creativityand tireless enthusiasm to test new ideas.”says Klaudia Krupicz, Senior Marketing Manager, Hortex Sp. zo.o.

The new brand, with its distinct identity, will capture customers’ attention in shops all around Poland, providing an ideal starting point for Hortex, which aspires to join the ranks of key players in the mineral water category within a short time, based on a recognisable brand of Jurajska.

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska's future success.

Paweł Gurgul
CEO, Grupa Hortex

Finuu

better than

butter

Wawrzyniec

artist

in the

kitchen

Pan Pomidor

vegetables

come first

Łomża

small

brewery

big beer