Żywiec

New generation of flavoured beer

Żywiec is the most famous Polish beer. The brand is a leader in the premium beer segment and has been setting market trends for years. In response to the needs of younger consumers, Żywiec decided to introduce the new generation of flavored beers.

A non-sweet, light lagers with a citrus twist are a step into a completely new territory for the brand known mainly for traditional lager. New Żywiec required a fresh approach to product identity and design.

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design
branding
strategy

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Limonż, Oranż and Grejpfruż

We came up with the naming idea based on play words between fruits and ‘Ż’. Limonż, Oranż and Grejpfruż are catchy, memetic, humorous names.
The product names designate a new territory in the market and assign new type of beer to Żywiec through its iconic ‘Ż’. ‘Ż’ has been established as Żywiec’s brand cue through a long-term advertising platform ‘Chce się Ż’ (meaning ‘lust for life’).

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

Lekkie Ż

A lighter, less caloric lager with a fruit taste is a perfect choice for Millennials who appreciate ease of life and prefer low-alcohol beers. At the same time they search for new experiences and are eager to experiment with new flavours.

To emphasise the refreshment, lightness and subtlety of flavours we designed clean, transparent labels with minimalistic typography and citrus appetizers. The communication style refers to lightness, no rush mood and pleasure of chill-out moments.

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

‘Touchideas team helped us turn the product innovation into a powerful brand energizer. Limonż, Oranż and Grejpfruż make a meaningful connection between Żywiec and young consumers generation.’

Marta Kuropatwińska - Żywiec Marketing Director

Łomża

small

brewery

big beer

Jurajska

Straight from

the rocks of Jura