Łomża

Seven years of cooperation

During the seven years of close work with Touchideas, Łomża went from a little-known regional brand to a strong brand, able to set new trends on the Polish beer market. Together we found the way to compete with larger breweries and facilitated their transformation. The result was the record increase in sales of the Łomża brand.

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strategy
rebranding
design
innovation
communication

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

From regional beer to a strong nationwide brand

When lot of microbreweries, offering craft local beers appeared on the market, the strategy of the small brewery ceased to be effective.


Touchideas came with a new idea of ​​"carefree outdoors". It attributes drinking Łomża to a state of mind accompanying drinking beer in the open air, with friends, in a loose, unpretentious atmosphere. In spring and summer, city dwellers more and more often spend their free time outdoors: in parks, on the grass. A light lager from a regional brewery fits this situation perfectly.

Our brand strategy was an inspiration for the ground-breaking Łomżing campaign by the PZL advertising agency. The campaign propagated the brand in the mainstream and led to further two-digit sales increases.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Behind the brand redesign


Before we took part in the transformation, Łomża was losing shares on its home market to brands from large corporations, which won thanks to intense advertising and aggressive price promotions.


To rebuild the bond between the brand and its consumers, we have thoroughly re-designed Łomża. In the foreground, we introduced the Kurpie couple symbolizing the regional character of beer and expanded the portfolio with honey beer, which has become one of the bestsellers.


Thanks to the introduced changes, Łomża stood out against the background of nationwide brands, and at the same time kept the nature of everyday, affordable beer. All these activities reversed the long-term downward trend.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

Łomża Podkapslowe

Podkapslowe was another brand energizer. This beer has been designed to be mixed before drinking; when we turn the bottle, Podkapslowe changes into a cloudy beer with an unique taste.

New packaging format on the market. Cardboard box with small Łomża bottle can fit in the fridge, and you can conveniently grab individual beers.

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