Madej Wróbel

We are from Silesia

Madej Wróbel is a brand of deli meats, known primarily for its quality sausages. With 30 years on the market, it sells its products in branded shops across Silesia as well as via retail chains. The Madej Wróbel plant is located in a town of Ruda Śląska, at the very heart of Silesia.

Madej Wróbel needed a strong strategic idea and distinctive branding. It aimed to attract Millennials and expand in the Silesian market and throughout Poland.

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strategy
branding
design

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Real Śląska sausage
from Silesia

Śląska (literally: Silesian) is the most popular type of sausage in Poland. Many producers use the term “kiełbasa śląska” (Silesian sausage), but only Madej Wróbel can claim to make it in Ruda Śląska.

Silesians prefer concrete, distinctive flavours. That is why deli meats at Madej Wróbel are lovingly seasoned with coriander, mustard seeds and pepper, and then smoked using traditional methods, giving the Madej Wróbel products an unforgettable flavour and taste.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.

Deli meats with character

Values that count in Silesia are quality, reliability and fairness. They are the foundation of Madej Wróbel’s personality and style: straightforward, honest and unpretentious. These values are expressed by the new branding of Madej Wróbel:

  • original and clearly visible product names (kiełbasa Ślōnska ze Śląska, krupnioki Ślōnskie),
  • black background and a distinctive red “X” as a reference to symbols used by Silesian coal miners,
  • brand language – Madej Wróbel speaks the Silesian language, based on the local dialect (godka), straight and clear.
"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

"With modern branding, our brand stands out on the deli meat shelf."

Tomasz Brandt
Commercial Director

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

This is Silesia


The Madej Wróbel brand embodies the new face of Silesia: a commitment to tradition, shared meals and cordial relationships on the one hand and, on the other, creativity, youth, a vibrant city and food trucks serving fire-roasted sausage.

Adam Borowicz, the new ambassador of Silesian deli meats, is a chef by vocation and a Silesian by birth and character. A well-known YouTuber and influencer, with his signature beard, Borowicz hosts a TV cooking show (he learnt cooking from his grandmothers), where he travels and discovers new regional flavours.

“We wanted to show a different face of Silesia: honest and open people who look into the future with a smile. Food is an excuse to meet up and spend quality time together. Food connects people: they can share it, offer it, and use it to show that they care. It helps us live better and longer lives,” says Paula Bugajska, Marketing Director at Madej Wróbel.

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

"Thanks to Touchideas, we have a distinctive brand that will be noticed in Silesia and beyond."

Igor Fortuna
General Director of Madej Wróbel

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