Pepco

feel the quality, love the price

Pepco is a dynamically growing chain of discount shops offering apparel for the entire family and household products at lowest prices. Pepco handled more than20 million shoppers a month in Central and Eastern Europe and was preparing to expand its business to Spain, Italy and Austria. Pepco constantly improves design and quality of its products and aims at becoming the most known discount brand for clothes and housewares in Europe.

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strategy
branding
brand communication
corporate identity
employer branding

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

Brand transformation

Pepco’s main shoppers are women. The brand has been designed for mothers who put their family first. ‘Feel the quality, love the price’ expresses Pepco’s desire to constantly improve the quality of products and keep prices as low as possible.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

New brand identity

The logo is a tab. Just as the tab is part of the product, the new Pepco is part of the consumer world. The new logo has the brand name written in small letters to emphasise that the brand is unpretentious and close. A heart in a circle next to the logo, in the place usually reserved for 'registered trademark' expresses the new brand idea of 'feel the quality, love the price'.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Total rebranding

We designed a complete brand identity system for the Pepco stores, together with brand communication system at all levels: in-store, out-of-store and online communication, marking of products and product groups, with special emphasis on new store opening campaigns.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Powerful brand launch

Pepco has made a powerful brand launch on the demanding Western European markets: Italy, Austria and Spain.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

Employer branding

We developed a new employer branding system reflecting Pepco brand values. Communication with over 20 000 employees in 14 European countries plays a crucial role in Pepco brand transformation.

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

‘We are changing Pepco’s entire visual identity system i.e., the graphic language we use to communicate with our customers, business partners, employees and the whole environment in which we are visible in anyway.’

Tomasz Kurowiak - Branding and Packaging Design Manager

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