Peter Cook

Private labels for Pepco

Pepco, a European retail chain, sells products for home and clothing for the whole family. As many as 19 million customers in 13 countries have already acclaimed it's low prices, a broad selection of products and an unrestrained, friendly shopping atmosphere.

However, the chain management has encountered the classic problem of private label capacity. They planned to launch quality kitchenware, i.e. heavy-duty pots, frying pans and knives. Such products should evoke the image of ‘durability’ and ‘solidity’.

A need arose to create a new, distinctive private label. Pepco entrusted this task to Touchideas.

read more
strategy
branding
design

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A private label to speed up growth

Peter Cook highlighted the unique quality and durability of the new product line. The private label allows the retailer to communicate with customers with new codes, not used before.

“The brand, which we created together with Touchideas, clearly presents the essence of the product. This modern brand communicates quality but, at the same time, remains close and does not build distance. Despite the large variety of products within Peter Cook, we managed to achieve an appealing and coherent range and, on the other hand, we have clearly distinguished different lines and price levels so that customers can easily find their way around the products while standing at the shelf” says Tomasz Kurowiak, Branding & Packaging Design Manager at Pepco.

The newly introduced Peter Cook brand is “understandable” and attractive to customers and, above all, culturally versatile. As a result, Pepco, which already comprises more than 2,000 discount stores in 13 European countries (most recently: Italy, Serbia and Estonia), can expand into new, promising markets.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

A new brand for your home

The Peter Cook brand is designed to be versatile and friendly. As such, it is widely embraced in Poland, the Baltic states and in the south of the continent.

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

What I appreciate about working with Touchideas is their attention to detail and pursuit of perfection. The experts who were involved in our project thoroughly diagnosed and understood our needs and then made sure that each and every element was consistent with our strategy.

Tomasz Kurowiak
Branding & Packaging Design Manager at Pepco

PLON Warsaw Napoli

casual

elegance

fiigo

sheep

in the city