Profi

two shops under one roof

Profi isRomania’s largest supermarket chain, comprising over 1,300 stores. Before rebranding, Profi was perceived as an old-fashioned grocery chain for elderly shoppers.

Profi team created the new concept which combined the on-the-go shopping occasions (café/bistro/take- away) with everyday grocery shopping under one roof.

A major rebranding effort was needed to introduce the convenience shopping proposition and attract the new generation of urban shoppers.

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strategy
naming
store architecture
in-store communication
shop experience

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

+30% like-for-like

After the first year of market re-launch, Profi brand transformation brought spectacular growth in sales (+30%) and the number of customers visiting Profi supermarkets (+33%).

Following the successful re-launch, Profi is implementing the new branding across the entire chain, which will grow to 2,000 stores by 2024.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

The distinct, red colour of the shops on the facades to make the locations visible from a distance. The new logo now contains the claim, „Low prices every day”,which stresses the new, aggressive pricing policy and the discounts that customers expect.

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in sucha large chain is an enormous challenge. The one that not only requires creativity, but also brand management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

fiigo

making shopping

fun and simple

Rossmann

we know
each other