Profi

The new retail concept

Profi is the largest supermarket chain in Romania, with more than 1300 locations with new ones still being opened. The chain’s new owner – the Mid Europa Partners investment fund – developed a plan of rapid expansion.

Paweł Musiał, CEO of Profi, created the new retail concept, which combines the three shopping needs of modern customers:

  • The urban café (“on-the-go”)
  • Convenient everyday grocery shopping, ready-to-eat meals, quick fridge restocking
  • Big shopping, buying supplies for the whole family.

The new concept meets all the needs mentioned above. Our task was to combine three kinds of shopping styles under one brand.  As a strategic partner for this massive retail change project, we are responsible for Profi rebranding and shops remodelling, bringing new retail concepts to life and introducing hundreds of new products with different ways of displaying them.

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strategy
naming
store architecture
in-store communication
shop experience

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

The perfect idea for the future of retail

The first supermarket following this new formula was opened in Ploiesti in late September 2020. „We learn from actual implementations. A ‚live experiment’ allows us to gauge customer reactions and assess what works. Together with Touchideas experts, we are searching for the perfect recipe, one that balances all the functions of the different parts of our shops” says Paweł Musiał, CEO of Profi.

The opening of the first shop was a huge success. Just after few days it came clear that the idea of “3 in 1” shop, and how it meets the needs and demands of different groups of people, was critically acclaimed by customers. Now, Profi will gradually apply the changes to all shops across Romania.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

Re(d)branding

Reworked visual communication idea, requested by Profi, is the crucial part of new branding strategy:

  • Use the distinct, red colour of the shops on the facades, to make the locations visible from a distance on the city streets.
  • A modern, lightweight font in the logo and marketing communication.
  • The old “purse” logo has been replaced with a check mark. Due to its slightly flattened shape and red colour, it quickly gained a new name: the tomato.

And that’s a good thing, because no European kitchen can do without this vegetable.

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

„Rebranding and shops remodelling, introducing new formats in such a large chain is an enormous challenge. The one that not only requires creativity, but also brand
management experience and knowledge of the retail industry. This is exactly why we chose Touchideas to be our strategic partner for this project.”

Paweł Musiał,
CEO of Profi

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

Brand hero of on-the-go shopping style

The convenience and café area of the shop is now differed under new brand fiiGO. This part welcomes the customers with new branding, accompanied by new brand hero – the funny green lamb.

The café zone offers a wide range of ready-made meals, fresh bread, coffee and hot beverages, freshly-pressed juice, sweets, snacks and ice cream.

fiigo

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