Żywiec is a well-known Polish beer brand. The brand offers a wide range of beers, including the original Żywiec lager, White, IPA, APA, andPorter, as well as light flavored beers. The brand architecture became complex as a result of various stretches, and Żywiec lost its clarity.
Żywiec required a new identity to boost brand impact and reconnect with young consumers. Żywiec Group approached Touchideas with a task of complete rebranding.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The idea: Żywiec revives' ('Żywiec ożywia') was the starting point for the new branding, as was the brand's mission: 'inspire people to share good moments'.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
The new brand identity emphasizes the brand's mountain origins as well as the refreshing taste of Żywiec beers.
The key element of the new identity is the red ŻYWIEC logotype on a white background. Its distinctive typography was inspired by modern mountain handicraft. The new logotype replaces the red 'ribbon' that was common for beer brands aimed at traditionalists.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
One of the most recognizable Polish trademarks is the Żywiec dancing couple. The new labels feature a redesigned Cracovian couple dancing over the logotype, harkening back to historical Żywiec composition. The traditional Cracovian elements of their costume have been restored, and the dancing figures have become more distinctive. Żywiec gains vitality and capitalizes on its rich heritage with the new brand design.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
Each of the products will now be available in returnable, more environmentally friendly 0.5 l bottles.
In addition to the flagship lager, there is a new variant, Żywiec Lekkie: a light beer with a refreshing, delicate taste that is tailored to the preferences of young consumers. Żywiec Lekkie enters the market in a green, redesigned bottle as part of the rebranding.
Limonż and Oranż beers are fruity-flavored versions of Żywiec Lekkie.
The names of the variants are wordplay between fruit flavours and the name 'Żywiec'.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
For hot summer days, Żywiec offers Lemonż, Grejpfruż, Tropikaż and Pomelonż, a line of non-alcoholic beer drinks with fruit flavors.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
All Żywiec lines are included in the new, monolithic branding system with the Cracovian couple linking the entire portfolio.
