Rossmann

The favourite store of Polish women

Rossmann is the largest drugstore chain in Poland. For many years ranking among the top most favourite shopping destinations in the country. Rossmann is appreciated for its choice of products, comfort of shopping and attractive deals. With such a strong brand, its managers faced a dilemma: what can they change to make a step forward?

Rossmann does not only want to be the No. 1 brand among Polish women: this drugstore chains' leader is innovating to become a top destination for discovering novelties and exploring beauty & care trends. This aspiration is behind the biggest change in 25 years in Rossmann stores, also involving a the product range major redefinition. Rossmann shelves have been filled with thousands of new products (including trendy Instagram-based make-up brands, or beauty products inspired by trends such as waterless, naturalness and sustainability).

At the same time, Rossmann wants to be a more exciting brand to strengthen its relationship with customers.

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strategy
communication
experience
employee engagement

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

The brand communication ecosystem

Together with the Rossmann’s team, we defined a new brand communication ecosystem. It includes the following elements:

  • the architecture of the product range,
  • mechanisms to communicate new products,
  • the way to communicate offers,
  • the language of communication and in-store atmosphere,
  • charity,
  • the hierarchy of communication activities.

We developed a comprehensive brand book, which defines the visual language and ambience of communication, layouts, and types of photos used. It explain show the Rossmann brand needs to communicate across all touchpoints.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

Get the entire team involved

Sales assistants are the key link between customers and the Rossmann brand. It is the store staff who act as trusted advisors and who build in-depth relations with shoppers on a daily basis, sometimes even being viewed as “neighbourhood friends.” This is why we wanted everyone in the organisation to understand how the Rossmann philosophy is changing and to fully identify with it.

The strategic workshops facilitated by Touchideas were attended by 540 employees of Rossmann stores. We worked together to develop changes that are understandable and accepted at all levels of the organisation.

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