Wawrzyniec

All natural brand from a scratch

ZT Kruszwica SA is the biggest producer of oils and bread spreads in Poland, known for Kujawski, MR, or Smakowita brands. While searching for sources of growth outside of its core business, Kruszwica was preparing to introduce entirely natural vegetable spreads to the market.

We were asked to create a new brand that will take the lead in this emerging retail category.

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strategy
branding
design
innovation
communication

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

"We wanted to create a brand that has the potential to become synonymous with vegetable pastes. The Touchideas team did a great job. "


Katarzyna Niewiada
Marketing Director ZT Kruszwica

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Brand hero on a stand


We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.

Finuu

better than

butter

Łomża

small

brewery

big beer

High Roost

best eggs

for everyone