ZT Kruszwica SA is the biggest producer of oils and bread spreads in Poland, known for Kujawski, MR, or Smakowita brands. While searching for sources of growth outside of its core business, Kruszwica was preparing to introduce entirely natural vegetable spreads to the market.
We were asked to create a new brand that will take the lead in this emerging retail category.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
The name Wawrzyniec embodies vegetables. Wawrzyniec encourages you to create your own culinary path, full of vegetable flavors.
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
Katarzyna Niewiada
Marketing Director ZT Kruszwica
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
We created our own place for vegetable spreads, that were previously scattered around the stores. As a result, we've made it easier for consumers to find and choose our product.
