High Roost

First massclusive eggs brand in Europe

Welcome to Ruszkówek, home of the most sophisticated, and technologically advanced, yet ecological hen farm in Europe. The chickens here are healthy and happy - they live in free-range herds of over 50 hectares, feed on the highest quality, organic plant feed. All farm eggs are 100% BIO, have hard shells, and taste great.

More and more people are looking to buy healthy, high-quality food. But consumers are lost in the maze of different terms by which producers classify eggs, including bio, eco, zero class, or free-range.

Our task was to create a brand - a synonym of the highest quality. We give the consumers the comfort of the right choice. The goal was to occupy the top shelf among the eggs.

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naming
strategy
brand design

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

New packaging format

The two-tier packaging is entirely new on the egg market. It has a strong impact on the store shelf and strengthens the story of the High Roost brand.

Finuu

better than

butter

Łomża

small

brewery

big beer