About
WE ARE CREATIVE STRATEGISTS,
DESIGNERS AND DOERS.
Founded and led by Bartłomiej Serafiński, Touchideas is a brand consultancy that specialises in rebranding and creating new brands.
What we do
Strategy
Vision
Brand positioning
Portfolio architecture
Branding
Naming
Brand design
Brand experience
Change
Brand communication
Packaging design
Retail design
Our manifesto
Only Clear Ideas Can Move People
Beautiful Things Work Better
Creative Individuals Thrive Together
Follow Intuition And Proven Process
Win Hearts And Market Share
People
Touchideas Team
Bartłomiej Serafiński
Founding Partner, Strategy
Klaudia Doerffer-Maciejewska
Managing Director
Krzysztof Szwedowski
Creative Director, Partner
Marta Szymkowiak
Creative Director, Partner
Marcin Krygier
Head of Creative Technology, Partner
Monika Piątkowska
Project Director
Stachu Stańczak
Head of Client Service
Aleksandra Sowińska
Project Director
Beata Grzeganek
Senior Brand Designer
Mateusz Białek
Senior Brand Designer
Paulina Zimnicka
Office Manager
Tomasz Kornacki
DTP Expert & Graphic Designer
Grzegorz Madejak
Branding & Graphic Designer
Marcin Klaus
Consumer Insights
Marta Mąkolska
Retail Trends Expert
Agnieszka Stefańska
Retail Designer
Paula Mozolewska
Retail Designer
Joel Blanco
Innovation Design
Kamil Rejman
UX Designer
Clients
Retail
SOFT DRINKS
ALCOHOLIC BEVERAGES
Food
CONSUMER GOODS
Health & Beauty
KIDS & EDUCATION
SPORTS & ENTERTAINMENT
Private Brands
BANKING & FINANCE
INDUSTRY & B2B SERVICES
DIGITAL PLATFORMS
TRAVEL & HOSPITALITY
NON-PROFIT
Awards
2025
Transform Awards
Best Strategic or Creative Development of a New Brand
MILA Muszyna: Water
Bronze
Transform Awards
Best Use of Packaging
MILA Muszyna: Water
Gold
Transform Awards
Best Visual Identity by Sector (Food and Beverage)
MILA Muszyna: Water
Gold
Transform Awards
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
Qemetica: Chemical industry
Gold
Red Dot Design Award
Product Design
MILA Muszyna: Water
Winner
Pentawards
Beverages
MILA Muszyna: Water
Silver
Dieline
Packaging design
MILA Muszyna: Water
Second place
KTR
Packaging
MILA Muszyna: Water
Nominee
2024
Transform Awards
Best Visual Identity in Retail Sector
dealz: Retailer
Bronze
Transform Awards
Best Brand Development within Existing Portfolio
Profi: Food retailer
Gold
Transform Awards
Best Naming Strategy
QLI: Beauty start-up
Silver
Transform Awards
Best Naming Strategy
Zakoznami: Hospitality
Highly Commended
Transform Awards
Best Visual Identity in Travel sector
Zakoznami: Hospitality
Silver
2023
KTR
Logo Design
Żywiec: Beer
Winner
2022
Transform Awards
Best Naming Strategy
FIIGO: Convenience stores
Gold
Transform Awards
Best Visual Identity Retail
FIIGO: Convenience stores
Silver
Transform Awards
Best Brand Evolution
MADEJ WRÓBEL: Charcuterie
Highly Commended
2021
Dobry Wzór
Black Red White: Furniture
2018
Effie Award
Innovative Business
Santander Bank
Bronze
Must Have
Black Red White: Furniture
2016
Dobry Wzór
Food Packaging
Finuu: Premium butter and oil spread
2015
Dobry Wzór
Food Packaging Design
Finuu: Premium butter and oil spread
Silver
2014
Effie
Łomża: Beer
Innovation Award
Innovative Communication Platforms
Raiffeisen Polbank: Bank
KTR
Food Packaging Design
Pan Pomidor: Fresh vegetable soups
Gold
Red Dot Design Award
Brand Design & Identity
Pan Pomidor: Fresh vegetable soups
2012
Dobry Wzór
Łomża: Beer
Silver
2011
Effie
Marketing campaign
Łomża: Beer
Gold
Red Dot Design Award
Packaging Design
Łomża: Beer
Winner
About
WE ARE CREATIVE STRATEGISTS,
DESIGNERS AND DOERS.
Founded and led by Bartłomiej Serafiński, Touchideas is a brand consultancy that specialises in rebranding and creating new brands.
What we do
Strategy
Vision
Brand positioning
Portfolio architecture
Branding
Naming
Brand design
Brand experience
Change
Brand communication
Packaging design
Retail design
Our manifesto
Only Clear Ideas Can Move People
Beautiful Things Work Better
Creative Individuals Thrive Together
Follow Intuition And Proven Process
Win Hearts And Market Share
People
Touchideas Team
Bartłomiej Serafiński
Founding Partner, Strategy
Klaudia Doerffer-Maciejewska
Managing Director
Krzysztof Szwedowski
Creative Director, Partner
Marta Szymkowiak
Creative Director, Partner
Marcin Krygier
Head of Creative Technology, Partner
Monika Piątkowska
Project Director
Stachu Stańczak
Head of Client Service
Aleksandra Sowińska
Project Director
Beata Grzeganek
Senior Brand Designer
Mateusz Białek
Senior Brand Designer
Paulina Zimnicka
Office Manager
Tomasz Kornacki
DTP Expert & Graphic Designer
Grzegorz Madejak
Branding & Graphic Designer
Marcin Klaus
Consumer Insights
Marta Mąkolska
Retail Trends Expert
Agnieszka Stefańska
Retail Designer
Paula Mozolewska
Retail Designer
Joel Blanco
Innovation Design
Kamil Rejman
UX Designer
Clients
Retail
SOFT DRINKS
ALCOHOLIC BEVERAGES
Food
CONSUMER GOODS
Health & Beauty
KIDS & EDUCATION
SPORTS & ENTERTAINMENT
Private Brands
BANKING & FINANCE
INDUSTRY & B2B SERVICES
DIGITAL PLATFORMS
TRAVEL & HOSPITALITY
NON-PROFIT
Awards
2025
Transform Awards
Best Strategic or Creative Development of a New Brand
MILA Muszyna: Water
Bronze
Transform Awards
Best Use of Packaging
MILA Muszyna: Water
Gold
Transform Awards
Best Visual Identity by Sector (Food and Beverage)
MILA Muszyna: Water
Gold
Transform Awards
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
Qemetica: Chemical industry
Gold
Red Dot Design Award
Product Design
MILA Muszyna: Water
Winner
Pentawards
Beverages
MILA Muszyna: Water
Silver
Dieline
Packaging design
MILA Muszyna: Water
Second place
KTR
Packaging
MILA Muszyna: Water
Nominee
2024
Transform Awards
Best Visual Identity in Retail Sector
dealz: Retailer
Bronze
Transform Awards
Best Brand Development within Existing Portfolio
Profi: Food retailer
Gold
Transform Awards
Best Naming Strategy
QLI: Beauty start-up
Silver
Transform Awards
Best Naming Strategy
Zakoznami: Hospitality
Highly Commended
Transform Awards
Best Visual Identity in Travel sector
Zakoznami: Hospitality
Silver
2023
KTR
Logo Design
Żywiec: Beer
Winner
2022
Transform Awards
Best Naming Strategy
FIIGO: Convenience stores
Gold
Transform Awards
Best Visual Identity Retail
FIIGO: Convenience stores
Silver
Transform Awards
Best Brand Evolution
MADEJ WRÓBEL: Charcuterie
Highly Commended
2021
Dobry Wzór
Black Red White: Furniture
2018
Effie Award
Innovative Business
Santander Bank
Bronze
Must Have
Black Red White: Furniture
2016
Dobry Wzór
Food Packaging
Finuu: Premium butter and oil spread
2015
Dobry Wzór
Food Packaging Design
Finuu: Premium butter and oil spread
Silver
2014
Effie
Łomża: Beer
Innovation Award
Innovative Communication Platforms
Raiffeisen Polbank: Bank
KTR
Food Packaging Design
Pan Pomidor: Fresh vegetable soups
Gold
Red Dot Design Award
Brand Design & Identity
Pan Pomidor: Fresh vegetable soups
2012
Dobry Wzór
Łomża: Beer
Silver
2011
Effie
Marketing campaign
Łomża: Beer
Gold
Red Dot Design Award
Packaging Design
Łomża: Beer
Winner
About
WE ARE CREATIVE STRATEGISTS, DESIGNERS AND DOERS.
Founded and led by Bartłomiej Serafiński, Touchideas is a brand consultancy that specialises in rebranding and creating new brands.
What we do
Strategy
Vision
Brand positioning
Portfolio architecture
Branding
Naming
Brand design
Brand experience
Change
Brand communication
Packaging design
Retail design
Our manifesto
Only Clear Ideas Can Move People
Beautiful Things Work Better
Creative Individuals Thrive Together
Follow Intuition And Proven Process
Win Hearts And Market Share
People
Touchideas Team
Bartłomiej Serafiński
Founding Partner, Strategy
Klaudia Doerffer-Maciejewska
Managing Director
Krzysztof Szwedowski
Creative Director, Partner
Marta Szymkowiak
Creative Director, Partner
Marcin Krygier
Head of Creative Technology, Partner
Monika Piątkowska
Project Director
Stachu Stańczak
Head of Client Service
Aleksandra Sowińska
Project Director
Beata Grzeganek
Senior Brand Designer
Mateusz Białek
Senior Brand Designer
Paulina Zimnicka
Office Manager
Tomasz Kornacki
DTP Expert & Graphic Designer
Grzegorz Madejak
Branding & Graphic Designer
Marcin Klaus
Consumer Insights
Marta Mąkolska
Retail Trends Expert
Agnieszka Stefańska
Retail Designer
Paula Mozolewska
Retail Designer
Joel Blanco
Innovation Design
Kamil Rejman
UX Designer
Clients
Retail
SOFT DRINKS
ALCOHOLIC BEVERAGES
Food
CONSUMER GOODS
Health & Beauty
KIDS & EDUCATION
SPORTS & ENTERTAINMENT
Private Brands
BANKING & FINANCE
INDUSTRY & B2B SERVICES
DIGITAL PLATFORMS
TRAVEL & HOSPITALITY
NON-PROFIT
Awards
2025
Transform Awards
Best Strategic or Creative Development of a New Brand
MILA Muszyna: Water
Bronze
Transform Awards
Best Use of Packaging
MILA Muszyna: Water
Gold
Transform Awards
Best Visual Identity by Sector (Food and Beverage)
MILA Muszyna: Water
Gold
Transform Awards
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
Qemetica: Chemical industry
Gold
Red Dot Design Award
Product Design
MILA Muszyna: Water
Winner
Pentawards
Beverages
MILA Muszyna: Water
Silver
Dieline
Packaging design
MILA Muszyna: Water
Second place
KTR
Packaging
MILA Muszyna: Water
Nominee
2024
Transform Awards
Best Visual Identity in Retail Sector
dealz: Retailer
Bronze
Transform Awards
Best Brand Development within Existing Portfolio
Profi: Food retailer
Gold
Transform Awards
Best Naming Strategy
QLI: Beauty start-up
Silver
Transform Awards
Best Naming Strategy
Zakoznami: Hospitality
Highly Commended
Transform Awards
Best Visual Identity in Travel sector
Zakoznami: Hospitality
Silver
2023
KTR
Logo Design
Żywiec: Beer
Winner
2022
Transform Awards
Best Naming Strategy
FIIGO: Convenience stores
Gold
Transform Awards
Best Visual Identity Retail
FIIGO: Convenience stores
Silver
Transform Awards
Best Brand Evolution
MADEJ WRÓBEL: Charcuterie
Highly Commended
2021
Dobry Wzór
Black Red White: Furniture
2018
Effie Award
Innovative Business
Santander Bank
Bronze
Must Have
Black Red White: Furniture
2016
Dobry Wzór
Food Packaging
Finuu: Premium butter and oil spread
2015
Dobry Wzór
Food Packaging Design
Finuu: Premium butter and oil spread
Silver
2014
Effie
Łomża: Beer
Innovation Award
Innovative Communication Platforms
Raiffeisen Polbank: Bank
KTR
Food Packaging Design
Pan Pomidor: Fresh vegetable soups
Gold
Red Dot Design Award
Brand Design & Identity
Pan Pomidor: Fresh vegetable soups
2012
Dobry Wzór
Łomża: Beer
Silver
2011
Effie
Marketing campaign
Łomża: Beer
Gold
Red Dot Design Award
Packaging Design
Łomża: Beer
Winner