DEALZ
Capabilities
Brand identity
Strategy
Naming
Communication
Shopping experience
Dealz is part of the Pepco Group's international retail chain, which operates in Central and Eastern Europe. The tagline says it all: "Good brands. We offer unbeatable prices. The store sells confectionary, snacks, health and beauty products, and cleaning products. Touchideas was commissioned by Dealz to design a new brand identity that is simple, modern and emphasises the uniqueness of the products on offer.
Our new logo symbolises great deals and captures the fun tone of the Dealz brand.
Dealz customers are young and young-at-heart people who enjoy surprises and love to celebrate special occasions.
Our product offering is global, so we communicate with consumers in English about new releases and promotions.
We developed a comprehensive brand identification system to make the Dealz brand stand out across all touchpoints. This included a new logo, colours, typography, visual and verbal language, in-store navigation and promotion communication.
It is a significant change, symbolising the transformation of the brand identity into a modern, open, international one that follows the latest trends. The new branding, fresh store look and simple price communication will all be obvious to customers as soon as they step inside.
Daria Małecka
Marketing Director, Dealz
