DEALZ
Capabilities
Brand identity
Startegy
Naming
Communication
Shop experience
Dealz is part of the Pepco Group’s international retail chain, which operates in Central and Eastern Europe. With the tagline “Good brands. Super prices. Always!” the stores sell confectionary, snacks, health & beauty and cleaning products. Touchideas was approached by Dealz to design a new brand identity that is simple, modern, and emphasizes the uniqueness of the products on offer.
Our new logo symbolizes great price deals and captures the fun tone of the Dealz brand.
The customers at Dealz are mostly young and young-at-heart people who enjoy surprises and love to celebrate special occasions
To emphasize the global nature of our product offering, we communicate with consumers in English about new product releases and promotions
To make the Dealz brand stand out across all touchpoints, we developed a comprehensive brand identification system including a new logo, colors, typography, visual and verbal language, in-store navigation and promotion communication.
It is a big step change symbolizing the brand identity transformation as a modern, open, international brand following the latest trends. Customer can easily notice it right from the entrance, starting from new branding, through full store fresh look, simple price communication
Daria Małecka
Dyrektor Marketingu Dealz
