FINUU

BETTER THAN BUTTER

BETTER THAN BUTTER

BETTER THAN BUTTER

Capabilities

Brand strategy

Brand identity

Naming

Kruszwica decided to launch a new type of premium spread in response to the growing demand for low-processed, natural foods.

Touchideas has created and supported the Finuu brand since its launch in 2015. Following its successful debut, Finuu has become a reference brand, synonymous with high-quality butter containing added vegetable oils.

Finuu is made from Finnish butter. It is 100% natural and contains rapeseed and camelina oils, which are rich in omega-3. It's healthier than butter, easier to spread, and tastes better than other oil mixes.

The Finuu brand symbolises Finnish origin, purity, naturalness, simplicity, and Scandinavian peace.

The name Finuu is a play on words combining 'Finland' and the sound a cow makes, 'muu'.

The packaging design conveys the purity of the natural ingredients. It combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.

Finuu's launch campaign humorously tells the story of Finnish cows and their healthy Scandinavian lifestyle. The advertisements were created by the PZL agency, who received strategic support from Touchideas.

Finuu is continuously developing new products and gaining new consumers. It has become a strategic brand in Bunge Poland’s portfolio and has been introduced internationally.

The packaging design conveys the purity of the natural ingredients used. It combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.

Finuu has created a new market category, granting us a leading position. Touchideas played a key role in the success of our new brand.

Finuu has created a new market category, granting us a leading position. Touchideas played a key role in the success of our new brand.

Barbara Murfin

Senior Brand Manager