Jurajska

STRAIGHT FROM THE JURA ROCKS

STRAIGHT FROM THE JURA ROCKS

STRAIGHT FROM THE JURA ROCKS

Capabilities

Brand strategy

Brand identity

Brand design

Packaging

Structural design

Jurajska is a mineral water sourced from the Jura Krakowsko-Częstochowska mountains in southern Poland. Preserved by nature for millions of years, this water is primordial and pristine. In order to stand out, Jurajska required a powerful concept and a complete rebrand.

SALES UP 71%

Just three months after relaunching on the market, Jurajska saw a 71% growth in sales, making it the fastest growing bottled water in Poland. Jurajska’s identity is derived from the brand’s new concept: 'straight from the Jura rocks'.

The new symbol of Jurajska is an ammonite, a characteristic fossil. It serves as a mark of quality and emphasises the water's prehistoric origins.

The new bottle's conical shape and rock and crystal symbols evoke images of purity and strength. The Jurajska label resembles a crystal-clear reservoir of water trapped between rocks.

The new structural bottle, iconic branding and redesigned label help our product stand out from the crowd. This bold strategic idea, developed in collaboration with Touchideas, is a cornerstone of Jurajska’s success.

The new structural bottle, iconic branding and redesigned label help our product stand out from the crowd. This bold strategic idea, developed in collaboration with Touchideas, is a cornerstone of Jurajska’s success.

Paweł Gurgul

CEO, Grupa Hortex