MILA MUSZYNA
Capabilities
Startegy
Brand identity
Package design
“It’s good to be a source. Trust me – I’ve been one since 1935. People come to me and enjoy the richness of my minerals. Every day, I quench their thirst, giving them the magnesium and calcium they need. Until finally, I longed for a journey of my own.” This is how our story for Mila – a new mineral water brand from a startup in Muszyna – begins. Everything from strategy to packaging design flowed from there. And the product successfully launched across Poland with a national campaign created by us.
INSPIRED BY LOVE
The new brand name comes from ‘Milusia’, the extraordinary mineral water source discovered in 1935. Named so by Dr. Maciej Łach, a founding father of Muszyna Spa, after his wife ‘Mila’.
DESIGNED FOR THE SENSES
Mila’s design pays homage to the art deco style from the spa’s founding era. The bottle combines the elegance of a vintage decanter and the practicality of a modern vessel. Its wide rim allows for easy drinking, akin to a water glass. And the embossment evokes the well-known fountain in the centre of Muszyna. A burst of yellow signals brightness and energy.
MINERAL POWER UNLEASHED
Emerging from a pristine, geologically isolated source, Mila’s water contains a remarkable amount of minerals that surpasses all other water sources in Poland. In the launch campaign, we created the tagline “Drink a Mila Liter a Day”, a play on ‘milliliter’ and the brand name.
