PAN POMIDOR

FIRST AMONG FRESH SOUPS

FIRST AMONG FRESH SOUPS

FIRST AMONG FRESH SOUPS

Capabilities

Brand strategy

Brand identity

Naming

Brand design

Packaging

Paweł Urbanek set up the first company in Poland to produce 100% natural, fresh cream soups. Touchideas partnered with him to develop the brand and support innovation.

Pan Pomidor & Company successfully entered the market and established a new convenience food segment in Poland.

Hand-drawn illustrations emphasise the freshness of the soups and their lack of artificial additives, as well as the fun nature of Pan Pomidor soups. The planned imperfections, similar to those found in organic vegetables, indicate that everything is pure, honest and wholesome.

Pan Pomidor serves soups made from vegetables that have been processed by hand. The founder supervises each ingredient, inspects the crops, and ensures that as many of the vegetables’ original properties as possible are preserved.

The next steps in Pan Pomidor's brand development were the introduction of the ‘Soups of the World’ line and a special editions range. These new products immediately increased sales, gaining new distribution channels and boosting profit margins.

We made great products, and Touchideas has found an exciting way to talk about them.

We made great products, and Touchideas has found an exciting way to talk about them.

Paweł Urbanek

Pan Pomidor Founder