PAN POMIDOR

FIRST AMONG FRESH SOUPS

FIRST AMONG FRESH SOUPS

FIRST AMONG FRESH SOUPS

Capabilities

Brand startegy

Brand identity

Naming

Brand design

Packaging

Pawe Urbanek set up the first company in Poland to produce 100% natural fresh cream soups. Touchideas partnered with him to brand his startup and to support innovation and brand development.

Pan Pomidor & Company made a successful market entry and established a new convenience food segment in Poland.

Hand-drawn illustrations highlight the freshness of the soups, the absence of artificial additives, and the playful nature of Pan Pomidor soup. Planned imperfections, like organic vegetable imperfections, indicate that everything is pure, honest, and wholesome.

Pan Pomidor serves soups made from vegetables that have been processed by hand. He supervises each ingredient, inspects the crops, and ensures that as many of the vegetables’ original properties are preserved as possible.

The following steps in the Pan Pomidor brand development were the introduction of the’soups of the world’ line and a special editions range. New products increased sales immediately, gaining new distribution channels and increasing profit margins.

We made great products, and Touchideas has found an exciting way to talk about them.

We made great products, and Touchideas has found an exciting way to talk about them.

Paweł Urbanek

Pan Pomidor Founder