plon

BESPOKE NEAPOLITAN

BESPOKE NEAPOLITAN

BESPOKE NEAPOLITAN

Capabilities

Brand strategy

Naming

Brand design

Communication

PLON Warsaw Napoli is a luxury brand that specialises in personalised Neapolitan tailoring. Touchideas created this brand from the ground up for a Polish private tailoring startup.

We designed the PLON Warsaw Napoli brand for men who share the Italian desire for comfort and style. PLON represents a Neapolitan tradition of sewing su misura - with its tailor craftsmanship, la dolce vita, and a hint of Italian charm.

The brand’s ambassador is Krzysztof Hołowczyc, a famous Polish rally driver.

The Naples cut stands out by its slightly gathered spalla camiccia sleeves, barchetta breasts, overlapping kissing buttons, and narrow-at-the-top, wide-at-the-bottom patch pocket.

A Neapolitan suit should fit well and look stylish, but above all, it must be so comfortable that wearing it would be a pure pleasure.

A Neapolitan suit should fit well and look stylish, but above all, it must be so comfortable that wearing it would be a pure pleasure.

Daria Małecka, Mieszko Zasimowicz

Chief Private Tailor of Plon Warsaw Napoli