plon

BESPOKE NEAPOLITAN

BESPOKE NEAPOLITAN

BESPOKE NEAPOLITAN

Capabilities

Brand strategy

Naming

Brand design

Communication

PLON Warsaw Napoli is a luxury brand specialising in personalised Neapolitan tailoring. Touchideas created this brand from scratch for a Polish private tailoring start-up.

We created the PLON Warsaw Napoli brand for men who share the Italian passion for comfort and style. PLON represents the Neapolitan tradition of su misura tailoring, with all its craftsmanship, la dolce vita and Italian charm.

The brand’s ambassador is Krzysztof Hołowczyc, a famous Polish rally driver.

The Naples cut is characterised by slightly gathered spalla camicia sleeves, barchetta breast pockets, overlapping kissing buttons and a patch pocket that is narrow at the top and wide at the bottom.

Above all, a Neapolitan suit should be so comfortable that wearing it is a pure pleasure, while also looking stylish.

Above all, a Neapolitan suit should be so comfortable that wearing it is a pure pleasure, while also looking stylish.

Mieszko Zasimowicz

Chief Private Tailor of Plon Warsaw Napoli