TUREK
Capabilities
Startegy
Brand identity
Package design
Cheese has been made in the town of Turek since 1935. Turek took a chance in the 1990s and became the first to introduce Camembert cheese to Polish consumers.
In 2015, the brand was renamed NaTurek, and the new logo was based on a navy blue heart symbol. Despite rebranding, Turek remained the second on the market, and the brand lacked clarity, distinctiveness and quality appeal. So it was up to us to freshen up the whole portfolio of NaTurek’s Cheese selection.
THE QUINTESSENCE OF CAMEMBERTENCE
There aren't many brands that have been around for this long in our country. To underline the roots, we went back to the original Turek name.
The new brand identity is straightforward. The dominant part of it is the name and the city skyline, which has been delivering the exceptional cheese produce for a century now.
The logo is meant to bring to mind lively calligraphy that looks as if made of creamy cheese. Turek’s Camembert Cheese is produced from fresh milk coming from local suppliers, according to the original recipe.
This gives it superior quality as you can tell by its velvet skin, creamy taste, and its soft runny core. Turek is the quintessence of Camembertence.
