WYSOKA GRZĘDA
Capabilities
Brand strategy
Brand identity
Naming
Brand design
Packaging
More and more people are looking for healthy, high-quality food. However, consumers are lost in the maze of different terms by which producers classify eggs, including ‚bio’, ‚eco’, ‚zero class’, or ‚free-range’.
Our task was to create a new brand that would become synonymous with great quality. We desired for our brand to „occupy the top shelf among the eggs.”
The brand’s name, High Roost, is derived from the hens’ natural behavior. They jump on perches up to 1.5 m high to lay an egg because they are healthy, strong, and have a lot of freedom.
The brand’s logo features an illustrated rooster that guards the hen house and quality of the eggs. The whole brand design symbolizes strength, vitality, and guarantees the highest quality.
We chose vivid red color, which is a unique color in the industry. Red symbolizes vitality and reflects top quality of the eggs. Our brand is a ‚Ferrari’ among eggs.
To emphasize the brand’s identity, we created a double-decker packaging, which makes this product even more distinguishable on the store shelf.
The High Roost farm in Ruszkówek, Poland, is home to Europe’s most modern and technologically advanced yet environmentally friendly hen farm.The chickens there are healthy and happy; they live in free-range herds of over 50 hectares and eat the best organic plant feed available. All farm eggs are 100% BIO, have hard shells, and are delicious.
Following a highly successful brand launch in Poland, the High Roost is now being introduced in International markets like as Germany, the United Kingdom, and Saudi Arabia.