ŻYWIEC
Capabilities
Brand design
Brand identity
Key visual
Brand guidelines
Męskie Granie is a festival institution, a true legend, and an unmissable event for music fans. It's the biggest music tour in Poland, with a summer series of concerts featuring top Polish musicians. We were asked to give Męskie Granie's brand identity a makeover to match the festival's changing formula and strengthen its brand.
The new identity of Męskie Granie is all about the scene that it's created for artists to work together on music and fans to have a great time together. The branding frame goes well with the new format for communicating the brand that we developed, and it strengthens the festival's relationship with the brand.
Touchideas did a great job of redesigning Męskie Granie. The new identity reflects the new format of our event. The festival character is all about joy, emotions and vivid experiences, all under the umbrella of the brand. The new logo and branding frame fit into these challenges.
Arek Stolarski
LIVE agency
(Męskie Granie creator)
We are very pleased with the new identity, it will help us achieve our goals.
Dorota Nowakowska
Żywiec Brand Manager
